I hate saying no. But, its the most common answer I have to give when an entrepreneur asks me if I’d like to invest in their business.For "entrepreneur," insert "author," and it's true for me as well. He continues:
The product could have an audience. Even worse, I may really like the team. But there’s a problem: I just don’t care.
Yes, a market may be big, but I just don’t care about it. Yes, a product may be getting popular but I would never use it. Yes a team may be well suited to win a category, but I don’t want to work with them. These are my least favorite no’s because there’s no feedback I can give them that changes anything.
As someone who is only going to make a handful of investments a year, I prefer to back every check with cash AND conviction.