tag:blogger.com,1999:blog-4316886317870996102.post4088872183544146139..comments2010-01-29T22:18:26.900-05:00Peter Ginnahttp://www.blogger.com/profile/00678504299313188170noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-4316886317870996102.post-72712244574749535832010-01-29T22:18:26.900-05:002010-01-29T22:18:26.900-05:00@Peter,<br /><br />If book readers are anything like Netflix customers, then waiting for a book to come out will go under the radar. Book buyers will just buy what is available. $9.99 is a lot of money for a DRM&#39;d book.<br /><br />For the Netflix thingy:<br /><br />http://newteevee.com/2010/01/29/netflix-ceo-users-dont-know-when-dvds-are-released/Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4316886317870996102.post-63433004630976783502010-01-29T15:53:44.614-05:002010-01-29T15:53:44.614-05:00I am *sure* Jobs wasn&#39;t comfortable discussing pricing. It&#39;s a really tricky question. There were some interesting presentations on how consumers feel about prices at Digital Book World. They indicate to me that price is a big factor--one of the biggest-- for e-book buyers, but readers are not necessarily wedded to the $9.99 price. Publishers seem to be hoping that with Apple&#39;s help we can nudge the market price of e-books upwards. Plan B, or A sub 1 for some houses, if we can&#39;t make people pay more than $9.99, we will treat the e-book like other cheap editions, namely paperbacks, and publish it later than the hardcover.Peter Ginnahttp://www.blogger.com/profile/00678504299313188170noreply@blogger.comtag:blogger.com,1999:blog-4316886317870996102.post-53803665584105935962010-01-29T15:36:35.109-05:002010-01-29T15:36:35.109-05:00Thank you for sharing that video and your take on the pricing. It looked to me like Jobs wasn&#39;t comfortable discussing the price difference or the competition with Amazon in general. I don&#39;t own an e-reader, but the price difference between books is a significant factor that won&#39;t go away just because he wants it to.Myrna Fosterhttp://www.blogger.com/profile/13534358757278599925noreply@blogger.com